Reminder: The only way to apply for a job at Southwest Airlines® is through this site. Fees don’t fly here -- we will never ask for any form of payment for your application or training.*

*Destination 225° is a program of Southwest Airlines and there is no cost to apply; however, candidates advancing through the selection process will be responsible for all costs incurred. Read more at

La única forma de solicitar un trabajo en Southwest Airlines es a través de este sitio web. Las tarifas no vuelan aquí: nunca solicitaremos ninguna forma de pago para su solicitud o capacitación*

*Destination 225° es un programa de Southwest Airlines y no hay costo para aplicar; sin embargo, los candidatos que avancen a través del proceso de selección serán responsables de todos los costos incurridos. Lee mas.

Our Culture is often imitated, and never duplicated. Every Employee is responsible for promoting and preserving our Culture. We also have a Culture Services Department that is charged with championing a Culture through which every Employee knows he or she matters.

Our Culture is woven into all aspects of our business and our Employees’ lives, from the way Employees treat each other to the way that our Company puts our Employees first. Three vital elements of our Culture are appreciation, recognition, and celebration.

In order to promote and foster a fun and healthy work environment, we work to appreciate every Employee through Local and Companywide Culture Committees.

Employees take time to recognize each other in formal and informal ways, including internal awards and programs, such as the Winning Spirit Award. We have several prestigious Company awards that Employees can be nominated to receive, like the President’s Award, and we recognize Company service through milestone anniversary celebrations.

Celebrating is something Southwest® is known for—our Company history is full of fun and creative events, and our Employees enjoy annual Companywide celebrations such as Spirit Parties, Chili Cook-offs, and the Southwest Rallies. On top of the Company-sponsored events, our Employees enjoy participating in locally-hosted celebrations and recognition for life events and milestones.

  • Our Purpose

    Connect people to what’s important in their lives through friendly, reliable, low-cost air travel.

  • Our Vision

    To be the world’s most loved, most efficient, and most profitable airline.

  • Our Company Promise

    Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

  • Our Employee Promise

    I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my
    Servant’s Heart by delivering Legendary Customer Service and treating others with respect. I will
    express my Fun-LUVing Attitude by not taking myself too seriously and embracing my Southwest Family. 


How I Show Up Every Day
These Values serve as guideposts for how I conduct myself each and every day.
  • Pride
  • Integrity
  • Humility
How We Treat Each Other
These Values describe how we interact with People and win as a Team.  
  • Teamwork
  • Honesty
  • Service with LUV
How Southwest Succeeds
These Values convey how we all succeed together. 
  • Efficiency
  • Discipline
  • Excellence

Southwest Citizenship

At Southwest Airlines, it’s always been about Heart. It’s about connecting People and championing communities, because distance shouldn’t keep us from being neighbors. Whether in the air or on the ground, we believe community is more than a place–it’s at the Heart of what brings us together.

Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report™.

Culture in action

Bringing relief to San Juan, Puerto
​​​​​​​Rico on Southwest Airlines.
Southwest Airlines summer camper turns into Employee. 
Southwest Employees discuss their love for the job.
Little girl asks if women work on the
Ramp. Southwest Airlines shows her the answer.
An original Rosie the Riveter on Southwest Airlines. 
Two Southwest Airlines Pilots: Teammates Then and Now.

Companywide Culture Committee:

The Companywide Culture Committee (CWCC) is a dedicated group of Southwest Frontline and HDQ Employees who are passionate about serving others. They are selected from all across the Company to recognize, celebrate, and appreciate all of our Employees across Southwest.

“No Company can survive long, much less be great, without great People and strong Culture.” Gary Kelly