Six Southwest Employees stand together next to a plane


Our Culture is often imitated, and never duplicated. Every Employee is responsible for promoting and preserving our Culture. We also have a Culture Services Department that is charged with championing a Culture through which every Employee knows he or she matters.

Our Culture is woven into all aspects of our business and our Employees’ lives, from the way Employees treat each other to the way that our Company puts our Employees first. Three vital elements of our Culture are appreciation, recognition, and celebration.

In order to promote and foster a fun and healthy work environment, we work to appreciate every Employee through Local and Companywide Culture Committees.
Employees take time to recognize each other in formal and informal ways, including internal awards and programs, such as the Winning Spirit Award. We have several prestigious Company awards that Employees can be nominated to receive, like the President’s Award, and we recognize Company service through milestone anniversary celebrations.

Celebrating is something Southwest® is known for—our Company history is full of fun and creative events, and our Employees enjoy annual Companywide celebrations such as Spirit Parties, Chili Cook-offs, and the Southwest Rallies. On top of the Company-sponsored events, our Employees enjoy participating in locally-hosted celebrations and recognition for life events and milestones.
Our Purpose
Connect People to what’s important in their lives through friendly, reliable, low-cost air travel.
Our Vision
To be the world’s most loved, most efficient, and most profitable airline.
Our Company Promise
Southwest will provide a stable work environment with equal opportunity for learning and personal growth. Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.
Our Employee Promise
I will demonstrate my Warrior Spirit by striving to be my best and never giving up. I will show my Servant’s Heart by delivering Legendary Customer Service and treating others with respect. I will express my Fun-LUVing Attitude by not taking myself too seriously and embracing my Southwest Family.



How I Show Up
These Values serve as guideposts for how I conduct myself each and every day.
  • Pride
  • Integrity
  • Humility


How We Treat Each Other
These Values describe how we interact with People and win as a Team.
  • Teamwork
  • Honesty
  • Service with LUV


How Southwest Succeeds
These Values convey how we all succeed together.
  • Efficiency
  • Discipline
  • Excellence

Southwest Citizenship

At Southwest Airlines, it’s always been about Heart. It’s about connecting People and championing communities, because distance shouldn’t keep us from being neighbors. Whether in the air or on the ground, we believe community is more than a place–it’s at the Heart of what brings us together.
Learn more about Southwest Citizenship. To read more about how Southwest is doing its part to be a good citizen, read our One Report.

"I am naturally a fun-loving, free-spirited person who loves to be around people—helping, serving, and building bonds. Our Culture is every one of these things and more. Southwest has given me the opportunity to be me. I get to turn it all the way up and enjoy myself at work."


Roshaun Casey

Inflight Instructor and U.S. Army Veteran

"For over 16 years, I’ve had the privilege of working for one of the most respected brands in the world. It is the People of Southwest and the ability to influence Customers that energizes and motivates me to deliver excellent results. I am surrounded by talented, passionate professionals from diverse backgrounds. In the Corporate Sales Department, we are building a Team of trusted advisors tasked with establishing relationships with corporate travel decision-makers, co-creating long term partnerships, driving value to our Customers, and contributing revenue to Southwest’s bottom line."


Kevin Sullivan

Senior Director of Southwest Business

"From the moment I stepped foot on the campus for my first interview, I knew Southwest was different than all the rest. It is extremely rewarding to be able to respond to the reoccurring question about how I like working for Southwest with, 'I love it! It is the best Company I have ever worked for.' You don’t feel you are actually 'working;' you feel you are an important part of this great Company."


Derek Whisenhunt

Technology Senior Manager and US Marine Corps Veteran

Culture in action

Bringing relief to San Juan, Puerto Rico on Southwest Airlines
Bringing relief to San Juan, Puerto Rico on Southwest Airlines.
A former Southwest Airlines Summer Camper stands with another Employee
Southwest Airlines summer camper turns into Employee.
An Employee loads bags on a plane
Southwest Employees discuss their love for the job.
Image that reads, "Lilly's Day at BWI"
Little girl asks if women work on the Ramp. Southwest Airlines shows her the answer.
Rosie the Riveter stands in front of an airplane
An original Rosie the Riveter on Southwest Airlines.
A Southwest Airlines Employees holds a football
Two Southwest Airlines Pilots: Teammates Then and Now.

Companywide Culture Committee:

The Companywide Culture Committee (CWCC) is a dedicated group of Southwest Frontline and HDQ Employees who are passionate about serving others. They are selected from all across the Company to recognize, celebrate, and appreciate all of our Employees across Southwest.