Marketers with Heart
Southwest Airlines® has a long and storied history of successful and legendary marketing campaigns. Our Marketing Department acts as a unified Team to ensure Southwest® serves the right content to the right Customer at the right time.
We seek to empower Customers to connect with the brand through friendly, reliable air travel, with an award-winning loyalty platform, the Rapid Rewards® program, and access to products and promotions to best serve their passions. Our Marketing & Southwest Business Employees span many disciplines, where strategic thinking, creative execution, and insight into our Customers are critical to our success!
Southwest Business is committed to developing strong relationships with managed travel buyers and executives; growing year-over-year incremental business traffic and revenue nationally and regionally through formal partnerships; building brand loyalty within the business travel segment through educational and Hospitality initiatives, and delivering mutually beneficial results. Our mission is to connect business through value, simplicity, and service, which will allow us to achieve our goal of being the preferred airline for companies and organizations spanning the country.